Mercado Libre Expands El Buen Fin 2026 Discounts Up to 65% to Boost Sales

Mercado Libre is intensifying its participation in Mexico's El Buen Fin shopping event with discounts up to 65%, signaling aggressive competition in e-commerce. The move reflects a strategic push to capture digital consumption growth amid a competitive market where price is not the only differentiator. This is a company-specific commercial initiative with limited macro market impact.

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