Belgian consumer group files complaint over Eli Lilly Mounjaro ad campaign

Test-Achats filed a complaint against Eli Lilly for advertising its obesity drug Mounjaro in public spaces in Belgium, where prescription drug ads are prohibited. The posters direct patients to a website without naming the drug, but the group views it as indirect advertising. This could lead to regulatory action and reputational risk for Eli Lilly in a key European market.

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