ITV cuts £30m costs as ad sales fall ahead of Sky takeover

ITV announced £30m cost cuts for the year, including £25m in content spending, citing a 5-10% expected decline in Q4 ad revenues. The move comes as the broadcaster prepares to sell its TV and streaming business to Sky, reflecting broader sector weakness. The ad revenue decline signals softness in UK consumer-facing spending, though the takeover context limits market impact.

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