EU unveils first sustainable tourism strategy; industry body welcomes move

The European Commission presented its first-ever EU Strategy for Sustainable Tourism on 4 November, a policy framework aimed at greening the sector. The European Travel Agents' and Tour Operators' Association (ECTAA) welcomed the initiative, signaling industry alignment. The strategy's concrete measures and regulatory impact remain unspecified, but it marks a formal EU policy shift toward sustainability in tourism.

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