Brazil 2026: WhatsApp groups mobilize voters with reality-show tactics

Pro-Lula and pro-Bolsonaro/Flávio groups on WhatsApp are organizing millions of supporters using strategies akin to reality-show fan campaigns, indicating a shift toward decentralized, social-media-driven political mobilization in Brazil's 2026 presidential race. The extent of coordination and impact on voter behavior remains uncertain, but the trend underscores the growing role of informal digital networks in elections.