South Korea FTC seeks public input on draft rules targeting 'AI washing'

South Korea's Fair Trade Commission announced it will collect public opinion on draft guidelines designed to curb 'AI washing'—the practice of overstating or falsely claiming AI capabilities in products and services. The move signals regulatory tightening on AI-related marketing claims, though the specific provisions and enforcement timeline remain unclear. This is a notable first step in establishing formal standards for AI claims in the country.

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