Salesforce Acquires Braze for $5.66B to Boost AI Marketing

Salesforce announced the acquisition of Braze for $5.66 billion, integrating Braze's AI-driven customer engagement platform to enhance its marketing capabilities. The deal signals continued consolidation in the marketing technology sector, with AI as a key driver. Financial details and regulatory approval timeline remain undisclosed.

AI disclosure: Model-written summary of the source, not a verified fact. Check the sources. How Mosaic works