H&M shifts China strategy: local design office, tailored collections after boycott

H&M, after a 2021 boycott in China forced closure of 130 stores, is decentralizing design with a Shanghai office and local collections. This marks a strategic pivot from global assortment management, acknowledging local market needs. The move reflects broader foreign retail adaptation to Chinese consumer nationalism and regulatory pressures.

AI disclosure: Model-written summary of the source, not a verified fact. Check the sources. How Mosaic works