NSW Labor runs covert Instagram news accounts, exploiting political ad loophole

The NSW Labor party is operating Instagram accounts styled as independent news outlets, such as nswnewsroom, to disseminate political content. Experts flag a 'huge loophole' in political communication laws, as these accounts are not clearly labeled as party-affiliated. This represents a novel use of social media to bypass transparency rules, potentially influencing public perception ahead of the 2027 state election.

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