Brazil 2026 runoff: Lula and Flávio spending diverges in final stretch

In the final stretch of Brazil's 2026 presidential runoff, candidate Flávio (PL) is concentrating resources on digital ads and monitoring, while incumbent Lula is spending on rallies, street events, and polling. The divergence reflects contrasting campaign strategies, with Flávio optimizing targeted outreach and Lula relying on traditional mobilization. The outcome remains uncertain as both campaigns allocate resources differently.

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