EU secures commitments from Coca-Cola, Nestlé, Danone to alter plastic bottle recycling claims

The European Commission and CPC network obtained binding commitments from Coca-Cola, Nestlé, and Danone to modify recycling claims on plastic bottles, following a dialogue over misleading environmental advertising. This marks a regulatory enforcement action under EU consumer protection law, potentially setting a precedent for greenwashing scrutiny in the FMCG sector. The specific changes to claims are not detailed, and the impact on corporate marketing practices remains to be seen.

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