Finnish sweets firm censured for ad mocking health risks

Finland's Advertising Ethics Council issued a warning to Kouvolan Lakritsin for an ad that belittled health risks, stating 'fat and sugar are over there. You will die anyway.' The ruling is a regulatory rebuke, not a legal penalty, and reflects tightening scrutiny of food marketing in Finland. It signals potential reputational and compliance pressure for the company but has no direct market impact.