Starbucks China enforces purchase requirement for in-store seating amid competition

Starbucks China has implemented a policy requiring customers to make a purchase to use in-store seating, citing an improved customer experience. This marks a strategic shift in response to intense competition from domestic rivals like Luckin Coffee, which have eroded Starbucks' market share. The move could impact foot traffic and sales in China, a key growth market, and signals a broader operational pivot in a challenging consumer environment.

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